Fubu SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2362
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SWOT Analysis of Fubu with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fubu

Parent Company

Fubu

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

The collection

USP

Brand with the urban hip-hop culture.

STP

Segment

Trendy and fashionable lifestyle apparel and accessories

Target Group

Urban middle class men women and kids

Positioning

The true American brand with the hip-hop culture.

SWOT Analysis

Strengths

1. The brand is high on street fashion and is very accessible making it a very desirable brand.
2. The brand has diversified into various other product lines like shoes and accessories which have extended its offering.
3. The brand is famous with many sports like basketball and street games and board games.
4. The brand has successfully forayed in music with the release of FUBU collection which has songs from eminent music rappers.

Weaknesses

1. The brand has limited itself to the Afro-American community only in US
2. The brand doesn’t have a great number of deep pockets of market in USA.

Opportunities

1. The brand can go well into new product development to extend its offerings.
2. The brand can reach out reach out to emerging markets like Africa as the brand offering is crafted for a similar community.
3. The brand can start a wide distribution network in overseas markets

Threats

1. The brand threat of saturation as the product has certain amount of uniformity.
2. The brand faces the problem of new entrants in the same segment who are also making products for the street culture.

Competition

Competitors

1. Abercrombie and Fitch Co
2. Gap
3. Nike



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