Aeon SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 5196
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SWOT Analysis of Aeon with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Aeon

Parent Company

Aeon Group

Category

Department Stores

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

Group of retail and financial services companies

STP

Segment

Departmental stores for day to day goods

Target Group

Urban middle and upper middle class households

Positioning

Japan's largest retail group in terms of sales

SWOT Analysis

Strengths

1. One of the two largest Japanese retailer by sales
2. Ranked among the top ten worldwide in the retail food and drug store category
3. Handsome revenue and financial position with consistent performance

4. Good market presence specially in Japan and China

5. Present in nearly 400 locations

6. Has a strong workforce of over 80,000

Weaknesses

1. World wise presence is very less compared to global leaders
2. Inventory holding is large which is a concern

Opportunities

1. Aeon sells chocolate bearing the Fair Trade label under its Top Value brand
2. It has sister companies in Mainland China, Hong Kong, and Malaysia
3. Ever increasing demand of products

Threats

1. Increasing raw material prices
2. Domestic and international competition is high

3. Unfavorable govt policies can affect business

Competition

Competitors

1. Lotte Shopping
2. TJX Cos
3. Kohl's


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