Big Apple SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2325
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SWOT Analysis of Big Apple with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Big Apple

Parent Company

Express Retail Services Private Limited, which is a wholly owned subsidiary of Future Ventures

Category

Food Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Think Fresh

USP

A complete community neighborhood convenience store

STP

Segment

Convenience store

Target Group

Price sensitive local , middle class households

Positioning

Offering fresh food products at low prices

SWOT Analysis

Strengths

1. Combines the Indian experience of shopping at a local convenience shop and the western experience of shop cleanliness, good ambience, organised shelves, easy reach ,self-service etc.
2. Superb collection of fresh produce, supported by FMCG and grocery products
3. Tie ups with Farmers across states like UP, Haryana, Uttarkhand& Maharashtra.
4. Offers value adding services such as credit purchase, home delivery

Weaknesses

1.Perishable nature of productsand limited awareness
2.Customer perception of low cost products to have low quality

Opportunities

1.Expansion of stores into tier two cities and rural markets
2.Foray into other non-food products
3.Offer attractive promotions, offers and discounts

Threats

1.Rising Food inflation in India
2.Intensifying competition from local and global food retail chains

Competition

Competitors

1.Reliance Fresh
2.Easy Day
3.6ten stores


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