SWOT Analysis of Big Apple with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Express Retail Services Private Limited, which is a wholly owned subsidiary of Future Ventures
Lifestyle and Retail
A complete community neighborhood convenience store
Price sensitive local , middle class households
Offering fresh food products at low prices
1. Combines the Indian experience of shopping at a local convenience shop and the western experience of shop cleanliness, good ambience, organised shelves, easy reach ,self-service etc. 2. Superb collection of fresh produce, supported by FMCG and grocery products 3. Tie ups with Farmers across states like UP, Haryana, Uttarkhand& Maharashtra. 4. Offers value adding services such as credit purchase, home delivery
1.Perishable nature of productsand limited awareness 2.Customer perception of low cost products to have low quality
1.Expansion of stores into tier two cities and rural markets 2.Foray into other non-food products 3.Offer attractive promotions, offers and discounts
1.Rising Food inflation in India 2.Intensifying competition from local and global food retail chains
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