Big Apple is one of the leading brands in the lifestyle and retail sector. Big Apple SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Big Apple:
Quick Glance:
Above are the strengths in the SWOT Analysis of Big Apple. The strengths of Big Apple looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Big Apple SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Big Apple SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Big Apple are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Big Apple SWOT analysis.
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About Big Apple
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Big Apple Overview | |
---|---|
Parent Company |
Express Retail Services Private Limited, which is a wholly owned subsidiary of Future Ventures |
Category |
Food Retail |
Sector | |
Tagline/ Slogan |
Think Fresh |
USP |
A complete community neighborhood convenience store |
Big Apple STP | |
Segmentation |
Convenience store |
Target Market |
Price sensitive local , middle class households |
Positioning |
Offering fresh food products at low prices |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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