Sysco Discount Food Center SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1384
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SWOT Analysis of Sysco Discount Food Center with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sysco Discount Food Centre

Parent Company

Sysco Corporation

Category

Food retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Good things come from Sysco

USP

Market leader for food-away-from-home clients such as educational institutes, hospitals, offices, inns etc.

STP

Segment

Food discount store

Target Group

Big and small Institutions requiring Food-service and food-away-from home

Positioning

Offering fresh, large variety and quick service of food products at affordable prices

SWOT Analysis

Strengths

1. Global leader in selling, marketing and distributing food products to restaurants, healthcare and educational facilities, lodging establishments and other customers who prepare meals away from home. 
2. World's largest broadline food distributor; it has more than 400,000 clients in a wide array of fields; operates over 200 food facilities throughout USA, Canada and Ireland
3. Work hand-in-hand with growers and other suppliers to make sure our products meet our own and our customers’ high standards
4. The company undertook high synergy and successful Acquisitions such as that of Asian foods and SERCA foodservices

5.Hugely popular private brands reputed for its fine quality and utility

Weaknesses

1.Highly service-oriented nature of business unlike its competitors making it difficult to sustain consumer’s expected service levels
2.Limited market share owing to intensely competitive industry

Opportunities

1.Growth in its management consultancy business to its clients such as helping restaurants to improve their performance through conducting market analysis, menu-designing, pricing strategy, and business planning.
2.Strengtheing of SYGMA network, the company’s subsidiary that manages distribution of  food and non-food products to chain restaurants throughout US

Threats

1.High salesforce turnover experienced in Us and Canada
2.rising labour and fuel costs in USA
3.Stiff competition from other food retailers in this segment

Competition

Competitors

1.US Foods
2.Performance Food Group
3.Edward Don & company

4.Gordon Food Service



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