Winn Dixie SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1513
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SWOT Analysis of Winn Dixie with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Winn Dixie

Parent Company

BI-LO Holding

Category

Food and grocery retail

Sector

Lifestyle and retail

Tagline/ Slogan

Getting better all the time

USP

Providing fresh products and high quality meats

STP

Segment

Grocery shoppers

Target Group

Lower and upper middle class

Positioning

The Beef People

SWOT Analysis

Strengths

1. A popular national brand with over 600 stores in eight southeastern states and 63000 employed team members
2. Popular private labels – portfolio of over 60 brands across product categories
3. Brand image of ‘The Beef People’ has helped it to increase top of the mind recall when shoppers decide to visit a retailer
4. Popular advertising campaigns which focus on the fresh produce and high quality meats

5. Collaboration with USDA to educate consumers about healthy eating

6. Unique loyalty and rewards program that helps gather useful data on consumer behavior

7. Partnerships with non profits to make an impact in local communities and increase brand awareness

Weaknesses

1.Financial woes in the past that still linger on
2.Lack of a thriving digital sales platform
3.Private labels not popular in other parts of the United States

Opportunities

1.Introduce private labels either in own stores or other retailers in other states of US
2.Leverage brand identity by brand extension to restaurant business or other businesses to ensure diversification
3.Geographical expansion to the North East

Threats

1.Cost competition with larger retailers
2.Rise of online grocery and retailers

3. Private labels losing popularity against bigger brands

Competition

Competitors

1.Walmart
2.Costco
3.Convenience stores

 


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