Pick n Pay SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 6354

SWOT Analysis of Pick n Pay with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pick 'n Pay

Parent Company

Pick n Pay Holdings Limited


Supermarket Chain



Tagline/ Slogan

Inspired by You


Family store focused on the customer



Sells across all demographic segments

Target Group

The middle and higher-income markets


Family Focused store with good service and quality

SWOT Analysis


1.Cost advantage due to economies of scale

2.Rapid Online growth is boosting sales through a new channel

3. Customer loyalty is high because of strong focus on good service

4.Strong brand equity developed due to long heritage and presence in over 10 countries

5.Strong efficient Supply chain managed by 50000 people

6.Reputation management is done extensively by the company including a major rebranding in 2007

7.CSR programs and Sponsorship have improved the company reputation improving its brand equity and image as a family store


1. Less marketing communication to public about their image

2. The large size had made the company complacent in its operations leading to loss of major market share

3.Slower rollout into emerging markets


1. Emerging markets and expansion abroad

2. Innovation in supply chain technology

3. Product and services expansion

4. Distribution and national expansion, 710 stores nationally

5. Franchise model is a lucrative opportunity for a company like Pick n Pay with a long heritage and strong brand equity

6. Rebranding the company to appeal to younger target segments

7. Adding new exclusive brands and products to improve sales


1. Intense Competition from existing retailers
2. Economic slowdown

Lower cost competitors or imports
4. Product substitution
5. Walmart, as a competitor penetrating the market with better global ties and cheaper substitute (imported) products

6. External Changes like changing tax policies, government regulations, etc.



1.  Shoprite Holdings Ltd
2. Massmart
3. Spar group Ltd

4. USave



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