ShopRite SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3907
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SWOT Analysis of ShopRite with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ShopRite

Parent Company

Wakefern Food Corporation

Category

Retail

Sector

Lifestyle and retail

Tagline/ Slogan

We're All About Food. We're All About Savings. We're All About You.; This is Your Neighborhood...This is Your ShopRite

USP

Health and wellness together under one roof

STP

Segment

City dwelling busy working class for whom time is money

Target Group

Middle class

Positioning

Thrill the shoppers with offers and various means to purchase such as mobile app, online, home delivery.

SWOT Analysis

Strengths

1. A large variety of ShopRite products available at the stores
2. Greater importance to organic products as compared to other discount stores
3. Almost 300 stores covering the northeastern US
4. Largest retailer-owned cooperative in the USA

5. Strong backing from parent company  -  Wakefern

6. Online purchase and home delivery

7. Other amenities such as pharmacy and also wine & spirits

8. Organize purchases with ShopRite mobile app

Weaknesses

1. Presence restricted to the eastern coast of US means limited market share
2. Revenues and profits are limited compared to retail giants

Opportunities

1. Increase geographical presence to the neighbouring states
2. Calorie specific rating of essential foods for the health conscious
3. Expansion into large format stores in the cities

Threats

1. Smaller towns have a number of mom and pop stores
2. Dedicated stores for organic products, pharmacies, toy stores, etc
3. Large number of online retail players in the US market

Competition

Competitors

1. Walmart
2. Toys R Us
3. Associated Supermarkets

 


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