ShopRite SWOT Analysis
ShopRite is one of the leading brands in the lifestyle and retail sector. ShopRite SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of ShopRite:
Quick Glance:
ShopRite Strengths
- A large variety of ShopRite products available at the stores
- Greater importance to organic products as compared to other discount stores
- Almost 300 stores covering the northeastern US
- Largest retailer-owned cooperative in the USA
- Strong backing from parent company- Wakefern
- Online purchase and home delivery
- Other amenities such as pharmacy and also wine & spirits
- Organize purchases with ShopRite mobile app
Above are the strengths in the SWOT Analysis of ShopRite. The strengths of ShopRite looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
ShopRite Weaknesses
- Presence restricted to the eastern coast of US means limited market share
- Revenues and profits are limited compared to retail giants
These were the weaknesses in the ShopRite SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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ShopRite Opportunities
- Increase geographical presence to the neighbouring states
- Calorie specific rating of essential foods for the health conscious
- Expansion into large format stores in the cities
Above we covered the opportunities in ShopRite SWOT Analysis. The opportunities for any brand can include prospects of future growth.
ShopRite Threats
- Smaller towns have a number of mom and pop stores
- Dedicated stores for organic products, pharmacies, toy stores, etc
- Large number of online retail players in the US market
The threats in the SWOT Analysis of ShopRite are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the ShopRite SWOT analysis.
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About ShopRite
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| ShopRite Overview | |
|---|---|
| Parent Company |
Wakefern Food Corporation |
| Category |
Retail |
| Sector | |
| Tagline/ Slogan |
We're All About Food. We're All About Savings. We're All About You.; This is Your Neighborhood...This is Your ShopRite |
| USP |
Health and wellness together under one roof |
| ShopRite STP | |
| Segmentation |
City dwelling busy working class for whom time is money |
| Target Market |
Middle class |
| Positioning |
Thrill the shoppers with offers and various means to purchase such as mobile app, online, home delivery. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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