Condor Cycles SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1017

SWOT Analysis of Condor Cycles with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Condor Cycles

Parent Company

Condor Cycles Ltd


Sports Equipment: Cycling


Custom  bicycle manufacturer

Tagline/ Slogan

Cut for a life on the bike


Customers can build bikes according to needs




Target Group

Young Sports enthusiasts who want to seriously pursue cycling


One stop shop for serious cycle enthusiasts

SWOT Analysis


1. Most trusted brand of cycles for people who seriously want to pursue cycling

2. One stop shop for all kinds of biking requirements. Widest range of high quality products related to cycling including accessories and apparels available apart from cycles.

3. Ease of building a custom made bike according to one’s requirement has helped tap into almost every segment of cycling enthusiasts.

4. Very knowledgeable staff who help customers make the right choice in selecting the best bike for them

5. Vertically integrated the value chain of the cycling industry from manufacturing to after sale service.

6. Customer satisfaction is excellent and has made customers loyal over time. Training programs relating to maintenance of bikes has helped build good customer relations.

7. Has been ridden by sports riders Condor bicycles have been ridden to World Championship gold medals and ridden in the Tour de France.


1. No online easy ordering system not present

2. The variety of products catering to women segment is limited

3. Geographic limitations mean less brand awareness


1. With global warming being a major concern worldwide, and no car days being a norm in many parts of Europe, there is a boom in the cycle industry.

2. They can tie up with cycling training schools or open one under their brand name

3. Women competitive cycling is gearing up recently and hence they can enlarge their product portfolio for women cycles and apparels as now they have limited editions of these

4. Can integrate into health drink or health awareness programs to boost brand awareness and boost sales.


1. Global slowdown causes threat as disposable income decreases

Better transportation can easily be a substitute

2. Intense competition can take away market share



1. Cycling Sports Group

2. Scott

3. Sigma Sport



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