The Body Shop SWOT Analysis, USP & Competitors

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SWOT Analysis of The Body Shop with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Body Shop

Parent Company

L'Oréal group

Category

Cosmetics

Sector

Beauty product retail

Tagline/ Slogan

Nature's way to beautiful

USP

Natural ingredients

STP

Segment

Higher income, urban man and women

Target Group

Beauty and health conscious women of higher income group, cosmopolitan customers

Positioning

Luxury natural care for the body

SWOT Analysis

Strengths

1 Huge franchisee network of 2,600+ franchised stores in 60+ countries

2. Wide range of products of more than 1,200 and a culture of continuous innovation in its product variety

3. Well-designed store layout and ambience creates customer attraction

4. Has a high brand value and is viewed as a socially responsible company because of its engagement in many philanthropic activities

5. Very good supplier network. Sources raw materials through Community trade fairs.

Weaknesses

1.There is very little advertising of its products

2. Due to franchisee system little control by the proprietors

3. Number of retail outlets limited which impacts sales volumes

Opportunities

1. With the increasing awareness of natural and eco-friendly products it has a huge potential to grow
2. The number of online buyers are increasing and hence it can use its website portal for sale and free delivery that will increase its market share

Threats

1. The products use some exquisite raw materials from all across the world. So legislations or some problems in trade with supplier countries can heavily impact its operations

2. There is very stiff competition in the cosmetic market with a new brand launching itself every day. Some companies are selling natural products made according to the customer’s needs and may become a serious threat to The Body Shop

3. Economic downturn can hamper sales

Competition

Competitors

1. Alliance Boots GmbH

2. Bath & Body Works, LLC

3. Sephora USA, Inc.

 


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