Tops Market SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1446
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SWOT Analysis of Tops Market with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tops Market

Parent Company

Tops Market LLC

Category

Grocery

Sector

Retail

Tagline/ Slogan

The neighborhood store with more

USP

The grocery stores which offer you fair prices

STP

Segment

Grocery stores for individuals

Target Group

Middle/Upper Middle class people

Positioning

Grocery at fair prices

SWOT Analysis

Strengths

1.  It operates 150+ full service supermarkets mostly in the upstate US
2.  Variety of coupons and discounts offered at the store attracts a lot of customers
3. The chain acquired quite a few new stores to increase its presence

4.  Store has a history of  about 100 years and a good reputation that comes with it

Weaknesses

1.  Stores are franchise operated and this has led to the closing of many stores
2. They do not have online platform to make the order
3.  The store has downsized its stores in various locations

Opportunities

1. They have an opportunity to increase their geographic coverage

2.  They can come up with an online order platform

3.  They are venturing into new stores which offer organic and natural products

Threats

1.  The strong holding companies of franchise can create delays in decision making
2. Increasing competition in the industry

3. They have to compete more on price since the competition is increasing

Competition

Competitors

1. Walmart

2. ALDI
3. Wegman’s Foods



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