Waste Management Inc SWOT Analysis, USP & Competitors

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SWOT Analysis of Waste Management Inc with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Waste Management Inc

Parent Company

Waste Management Inc

Category

Waste Management

Sector

Management services

Tagline/ Slogan

Think Green

USP

Leading change for a cleaner greener world

STP

Segment

American residential, commercial, municipal, industrial

Target Group

American residential, commercial, municipal, industrial

Positioning

Maximize resource value, while minimizing - and even eliminating - environmental impact so that both our economy and our environment can thrive

SWOT Analysis

Strengths

1. American Comprehensive waste and environmental services company
2. Founded in 1971, has 300+ collection operations, 300+ transfer stations, 300 active landfill disposal sites etc 
3. Caters to nearly 30 million industrial, municipal, commercial and residential customers.
4. Largest trucking fleet in the waste industry

5. WM promotes new programs and is leading edge of recycling and waste-to-energy development

6. WM one of the first companies to start developing waste management

7. Specialized pick-up lines for medical waste, hazardous waste etc

8. Over 40000 people are employed with the company

Weaknesses

1.Lawsuits regarding improper waste disposal has hurt the reputation of the company
2.Little marketing about new energy production and recycling techniques

Opportunities

1.With increasing packaging trend, garbage disposal has enough future scope for sustaining
2.Waste-to-energy is the new area of waste management with opportunities for research
3.Consistent demand for new ways to recycle and reuse waste

Threats

1.New companies emerging in the recycling and green energy sector
2.Different laws in different countries makes it difficult to enter global markets
3.Numerous government regulations

Competition

Competitors

1.Republic Services Inc
2.Stericycle Inc
3.Waste Connections Inc



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