Posted in Media & Entertainment, Total Reads: 7209
SWOT Analysis of Adobe with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Media and Entertainment
“Better by Adobe”
Portable document file(PDF) is an industry standard and Photoshop is a benchmark in image editing industry
Young working professionals
Creative professionals involved in image editing, animation etc.
User friendly software, recognized as standards or benchmarks
1. The brand is highly trustworthy in the market 2. The products are embedded in 98% of internet enabled desktops, hence increasing customer reach 3. Culture of continuous innovation helps adobe to retain customers 4. Adobe has combined digital media with data creation which is very helpful to professionals, leading to increasing loyalty 5. Has around 9,000 employees globally 6. Adobe also has major development operations in United States, Canada, Germany, India, Romania and China. 7. One of the most trustworthy and recognized brands globally
1. The parent company has not developed expertise in linux OS 2. Adobe does not have a differentiated product by which it can foray into linux OS 3. The creative software packages or suits are not attracting customers as they are too costly 4. The inventing features by adobe are not customer oriented. The customers marginal satisfaction is less
1. The brand is well established in market, brand extension can help in launching newer products 2. Having an innovative driven culture and workforce, the company has the potential to identify and capitalize on customer needs 3. As reach of computers is increasing exponentially in industries, more markets are opening 4. Acquisition of smaller players can help in increasing product portfolio
1. Many computer users are shifting to Linux(open source). Absence of adobe products in linux may lead to customer loss 2. The newer versions of software are perceived more unstable by some professionals who can create negative publicity 3. Some companies have banned adobe to develop products for them. E.g Apple. More customers shifting to apple, will lead to higher loss of customers for Adobe
1.APPLE (mobile apps) 2.MICROSOFT (Web video) 3.GIMP(image editor in linux/ubuntu)
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