Adobe SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 6790
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SWOT Analysis of Adobe with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Adobe

Parent Company

Adobe Systems incorporated

Category

Software products

Sector

Media and Entertainment

Tagline/ Slogan

“Better by Adobe”

USP

Portable document file(PDF) is an industry standard and Photoshop is a benchmark in image editing industry

STP

Segment

Young working professionals

Target Group

Creative professionals involved in image editing, animation etc.

Positioning

User friendly software, recognized as standards or benchmarks

SWOT Analysis

Strengths

1. The brand is highly trustworthy in the market
2. The products are embedded in 98% of internet enabled desktops, hence increasing customer reach
3. Culture of continuous innovation helps adobe to retain customers
4. Adobe has combined digital media with data creation which is very helpful to professionals, leading to increasing loyalty
5. Has around 9,000 employees globally
6. Adobe also has major development operations in United States, Canada, Germany, India, Romania and China.
7. One of the most trustworthy and recognized brands globally

Weaknesses

1.  The parent company has not developed expertise in linux OS
2.  Adobe does not have a differentiated product by which it can foray into linux OS
3. The creative software packages or suits are not attracting customers as they are too costly
4. The inventing features by adobe are not customer oriented. The customers marginal satisfaction is less

Opportunities

1.  The brand is well established in market, brand extension can help in launching newer products
2. Having an innovative driven culture and workforce, the company has the potential to identify and capitalize on customer needs
3. As reach of computers is increasing exponentially in industries, more markets are opening
4. Acquisition of smaller players can help in increasing product portfolio

Threats

1.  Many computer users are shifting to Linux(open source). Absence of adobe products in linux may lead to customer loss
2. The newer versions of software are perceived more unstable by some professionals who can create negative publicity
3. Some companies have banned adobe to develop products for       them. E.g Apple. More customers shifting to apple, will lead to higher loss of customers for Adobe

Competition

Competitors

1.APPLE (mobile apps)
2.MICROSOFT (Web video)
3.GIMP(image editor in linux/ubuntu)



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