Toppan Printing SWOT Analysis, USP & Competitors

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SWOT Analysis of Toppan Printing with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Toppan Printing

Parent Company

Toppan Printing Co., Ltd.

Category

Printing & Publishing

Sector

Entertainment and Media

Tagline/ Slogan

Responding to diversifying needs and providing total solutions

USP

Unique creative  works  through Total Quality Assurance and speed

STP

Segment

Commercial and publications printing

Target Group

People who want supplements along with printing and publications

Positioning

Provides supplements and engage in much more than printing & publishing

SWOT Analysis

Strengths

1. First in the publications industry to embrace editing optimization and new DTP based workflow
2. Broker publication rights agreements and support overseas business development
3. Toppan also provides optimal media, systems, and schemes for customers' marketing and corporate communications activities.
4. Unique creative powers in print, space, digital and a vast range of other media

5. It has operations in over 12 countries

Weaknesses

1. Highly diversified port-folio of businesses
2.The Predominantly an electronics business now
3. Limited global penetration compared to global leaders

Opportunities

1. Expand and strengthen overseas businesses & operations
2. Acquisitions and mergers in other publishing & printing companies
3. Working on core competencies and strengthen the brand image

Threats

1. Upsurge in the usage of  e-magazines and high value add supplements
2. With an atmosphere of broad-based change, the publishing industry is reaching beyond traditional boundaries
3.Threat from other full scale printing and publications competitors

Competition

Competitors

1.R.R.Donnelley & Sons Company

2.Dia Nippon Printing Co.,Ltd

3.Kodansha Ltd.


The table above concludes the Toppan Printing SWOT analysis along with its marketing strategy and brand parameters.

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