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SWOT Analysis of Toppan Printing with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Toppan Printing Co., Ltd.
Printing & Publishing
Entertainment and Media
Responding to diversifying needs and providing total solutions
Unique creative works through Total Quality Assurance and speed
Commercial and publications printing
People who want supplements along with printing and publications
Provides supplements and engage in much more than printing & publishing
1. First in the publications industry to embrace editing optimization and new DTP based workflow 2. Broker publication rights agreements and support overseas business development 3. Toppan also provides optimal media, systems, and schemes for customers' marketing and corporate communications activities. 4. Unique creative powers in print, space, digital and a vast range of other media
5. It has operations in over 12 countries
1. Highly diversified port-folio of businesses 2.The Predominantly an electronics business now 3. Limited global penetration compared to global leaders
1. Expand and strengthen overseas businesses & operations 2. Acquisitions and mergers in other publishing & printing companies 3. Working on core competencies and strengthen the brand image
1. Upsurge in the usage of e-magazines and high value add supplements 2. With an atmosphere of broad-based change, the publishing industry is reaching beyond traditional boundaries 3.Threat from other full scale printing and publications competitors
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