Reed Elsevier SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1677
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SWOT Analysis of Reed Elsevier with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Reed Business Information

Parent Company

Reed Elsevier Group PLC

Category

Printing & Publishing

Sector

Entertainment and Media

Tagline/ Slogan

Delivers authoritative content and innovative solutions

USP

World’s leading provider of professional information solutions

STP

Segment

People seeking for Professional Information

Target Group

Segment of people who demand authoritative content

Positioning

A brand that delivers authoritative content and best business solutions

SWOT Analysis

Strengths

1. One of the World’s largest publications company with coverage across 5 continents
2. Provides unrivalled access to news and data across diverse business sectors
3. Leading publisher of business magazines with over 100 brands with market leading positions in many sectors like Elsevier magazine and New scientist
4. Reed Business information provides business information data and marketing solutions in multiple formats

5. Extensive brand awareness and distribution

Weaknesses

1. Focus is only on the professional information
2. Although it covers 5 continents the infrastructure is at only two countries (UK and Netherlands)

3. Operational efficiency restricted to handle the numerous brand under it

Opportunities

1. Business expansion into professional Educational publications

2. Optimize the number of brands to meet local needs of every country
3.Acquire global brands to have Infrastructure globally

Threats

1. Recent selling out of many brands and some part of RBI
2.Professional Information and content available on Internet

Competition

Competitors

1.Pearson plc

2.Thomson Reuters Corporation
3.Wolters Kluwer



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