Channel V SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 2370
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SWOT Analysis of Channel V with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Channel V

Parent Company

STAR TV; Fox International Channels

Category

Music Channel

Sector

Media and Entertainment

Tagline/ Slogan

[V] Plays Music

USP

Latest promos, songs and reality shows targeting the youth

STP

Segment

15+ to early 30s (Male and Female)

Target Group

Individual, SEC A,B

Positioning

Popular music channel which the youngsters prefer

SWOT Analysis

Strengths

1. Reality shows made specially for youth
2. Nice hold over college going crowd
3.Latest movie songs 
4.Promotional events and tie-ups with concerts
5.Broadcast in all major Asian countries

Weaknesses

1.Censorship issues over bold programs
2.Obscene and abusive languages causes problems

Opportunities

1.Tie-up with international concerts
2.More advertising would increase brand visibility 
3.Promote brand through interactive websites and mobile applications

Threats

1. Agitation from NGOs
2. Broadcasting Contents Complaint Council (BCCC)

Competition

Competitors

1. MTV
2. Youtube
3. Internet music sites
4. UTV Bindaas



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