McGraw Hill Companies SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 2366
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SWOT Analysis of McGraw Hill Companies with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

McGraw Hill Companies

Parent Company

The McGraw Hill Companies

Category

Printing & Publishing

Sector

Entertainment and Media

Tagline/ Slogan

Your lifelong learning partner-Connect-Learn-Succeed

USP

Best authors and latest Information

STP

Segment

All kinds of book publications

Target Group

Students  and writers of all age groups

Positioning

Best books for education with quality information and best authors

SWOT Analysis

Strengths

1.  Great background in printing & publications since 1888
2. Leading education company focused on digital learning & educational services worldwide
3. Global Presence with operations over 40 countries
4. Strong financial position and leading information provider

5. Excellent distribution of books and top brand recall among global brands

Weaknesses

1. Core concentration is mainly on educational sector
2.Over dependence on US market
3.High prices which is an obvious hurdle for developing countries

Opportunities

1. Commercial and business printing
2.Expanding more operations in Europe and Asia
3.Providing subsidies for developing countries like Pearson

Threats

1. Increase in online data, e-books and other supplement information
2. Competition from other global players
3.Improved publications of local players such as Uni-tech publications

Competition

Competitors

1.Pearson plc
2.Houghton Mifflin Harcourt publishing
3.Reed Elsevier Group plc



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