Thomson Reuters SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 2340

SWOT Analysis of Thomson Reuters with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Thomson Reuters

Parent Company

Thomson Reuters


Printing & Publishing


Entertainment and Media

Tagline/ Slogan

One Partner - One Location - Unrivaled Value


Quality book printing and distribution services worldwide



Customers with printing and publishing needs

Target Group

Publishers who focus on saving time and money


Provides full circle publishing solutions at low costs

SWOT Analysis


1. One of the largest publishing company with 1.3 million square foot manufacturing facility
2. Provides quality printing services to businesses through skilled book printers and manufacturers
3. Best customer service for every client through ‘Manufacturing Client Services’
4. Hi-tech technology to meet the demands on time with a target of 24-hour cycle time and excellent distribution center

5. Has a strong impact of global publishing services


1.More importance is given to real time, high-impact, multimedia news and information services to newspapers by parent company and lesser commerical printing
2. No own brands under publication

3. Being a prime news service, open to backlash and criticism


1. Acquire other publications to enter story book publications
2.Operate locally to meet the demands  of all the customers
3.Establish its own brands to increase its growth


1. Increasing raw material costs and technological changes
2.Improvement of local players in respective countries grabbing the opportunities
3.Self Cannibalization through its own advancement of media



1.Reed Elsevier

3.Dia Nippon Co., Ltd


Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Similar Brands in the same Sector: