Oxford University Press SWOT Analysis
Oxford University Press is one of the leading brands in the media & entertainment sector. Oxford University Press SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Oxford University Press:
Quick Glance:
Oxford University Press Strengths
- Publishes 6000 titles and sells more than 110 million units each year
- Offers publishing to specific needs of local markets
- The range includes dictionaries, English language teaching materials, children's books, journals, scholarly monographs, printed music, higher education textbooks, and schoolbooks.
- Its editorial strengths have ensured that its publications are closely interwoven with local needs, while reaching a global audience
- Strong brand name and a stable financial performance
Above are the strengths in the SWOT Analysis of Oxford University Press. The strengths of Oxford University Press looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Oxford University Press Weaknesses
- Huge revenue is mostly from the dictionary segment
- Schools publishing continues to be the mainstay of the Press’s
- International Division operations, and a large part of its UKpublishing through Oxford Education
- Premium content is still not affordable which means limited audience
These were the weaknesses in the Oxford University Press SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Oxford University Press Opportunities
- Increase in the share of the emerging markets as they contributed substantial part of its revenue
- Increase in journals retentions and acquisitions
- Digital development continues to be an increasingly important part of schools publishing around the world
Above we covered the opportunities in Oxford University Press SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Oxford University Press Threats
- Difficulties in the retail sector in developed countries as the market shifted from ‘bricks and mortar’ retail to online
- The pressure on institutional library budgets in developed markets
- Digitization and the rapid growth of online products
The threats in the SWOT Analysis of Oxford University Press are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Oxford University Press SWOT analysis.
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About Oxford University Press
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Oxford University Press Overview | |
|---|---|
| Parent Company |
University of Oxford |
| Category |
Printing & Publishing |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
High quality academic and reference works, educational texts and dictionaries catering to a diverse range of students and scholars |
| Oxford University Press STP | |
| Segmentation |
All kinds of publishing needs |
| Target Market |
Educational sector and Dictionaries |
| Positioning |
Best publisher for educational resources in the world |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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