Vivendi SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1898
Advertisements

SWOT Analysis of Vivendi with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Vivendi

Parent Company

Vivendi Group.

Category

Mass Media.

Sector

Media and broadcasting

Tagline/ Slogan

-

USP

Vivendi combines the world leader in video games and music and pay-tv in France.

STP

Segment

Customer’s entertainment and media

Target Group

Gaming, music and TV enthusiasts and viewers

Positioning

Vivendi combines the world leader in video games ( Activision Blizzard ), the world leader in music ( Universal Music Group ), the French leader in alternative telecoms ( SFR ), the Moroccan leader in telecoms ( Morocco Telecom ), the leading Brazilian alternative telecoms ( GVT ) and the French leader in pay-TV ( Canal + Group )

SWOT Analysis

Strengths

1.Vivendi and Activision in July finalize the creation of Activision Blizzard, the world's leading publishers of online video games and consoles.

2.The Group has over 50,000 employees

3. Vivendi has a strong financial position

4. Good market reputation and strong expertise make it a tough competitor in the segment

Weaknesses

1.Vivendi Universal disclosed a corporate loss which was a concern

2. High take overs and mergers cause confusion to both customers and employess

3.Alleged Privacy controversy and Real ID in blizzard entertainment.

Opportunities

1. Venturing into more of social media gaming and cloud computing gaming

2. International tie-ups to increase its operations and business

3. Diversifying its existing portfolio to tap newer markets

Threats

1. Fragmented market

2. High competition

3. Unfavorable market conditions and govt policies

Competition

Competitors

1. France Sky

2. Alternate sources of entertainment.



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: