Axel Springer SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1630
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SWOT Analysis of Axel Springer with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Axel Springer

Parent Company

Axel Springer Group

Category

Printing & Publishing

Sector

Media and Entertainment

Tagline/ Slogan

Bringing innovation in Media

USP

Great quality educational material for current, and coming generations

STP

Segment

All kinds of media printing

Target Group

Newspapers, Magazines and academic books

Positioning

Best Quality and Printing solutions

SWOT Analysis

Strengths

1. Axel Springer is an integrated multimedia company offering print and digital media
2. They perform best by close relationships with the markets, authors, and their readers
3. Well equipped with the resources to meet the expectations of the readers and authors
4. Covers all editorial genres through diversity in the German Language

5. Fact driven marketing approach

Weaknesses

1. Mostly concentrated in parts of Europe
2. Headroom for the market growth on the French speaking markets appear limited

3.Absence of English language educational activity to spearhead Hachette Livre’s international growth in developing countries

Opportunities

1. Expand and strengthen overseas businesses & operations
2. Acquisitions and mergers in other publishing & printing companies
3. Working on core competencies and strengthen the brand image

Threats

1. Increasing online resources targeting the niche segments
2. Best authors moving to other publications for publishing their next book

3. Intense dependence on a single segment is always risky

Competition

Competitors

1. Random House

2. Mercure de France
3.Olympia Press



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