Axel Springer SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1577

SWOT Analysis of Axel Springer with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Axel Springer

Parent Company

Axel Springer Group


Printing & Publishing


Media and Entertainment

Tagline/ Slogan

Bringing innovation in Media


Great quality educational material for current, and coming generations



All kinds of media printing

Target Group

Newspapers, Magazines and academic books


Best Quality and Printing solutions

SWOT Analysis


1. Axel Springer is an integrated multimedia company offering print and digital media
2. They perform best by close relationships with the markets, authors, and their readers
3. Well equipped with the resources to meet the expectations of the readers and authors
4. Covers all editorial genres through diversity in the German Language

5. Fact driven marketing approach


1. Mostly concentrated in parts of Europe
2. Headroom for the market growth on the French speaking markets appear limited

3.Absence of English language educational activity to spearhead Hachette Livre’s international growth in developing countries


1. Expand and strengthen overseas businesses & operations
2. Acquisitions and mergers in other publishing & printing companies
3. Working on core competencies and strengthen the brand image


1. Increasing online resources targeting the niche segments
2. Best authors moving to other publications for publishing their next book

3. Intense dependence on a single segment is always risky



1. Random House

2. Mercure de France
3.Olympia Press


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