Discovery Toys SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1853
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SWOT Analysis of Discovery Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Discovery Toys

Parent Company

Discovery Toys

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

Teach.Play.Inspire

USP

Educational toys for kids of all ages

STP

Segment

Parents interested in educational toys

Target Group

Young children from upper middle and upper class

Positioning

Helping parents educate their children through toys

SWOT Analysis

Strengths

1.Leading brand in toys for early childhood education

2.Wide product range starting from toys to be used at birth to those that can be used for children older than 8 years

3.Educational consultants to facilitate the correct usage of the toys to gain maximum impact

4.Specializes in toys for autistic children and those with special needs

Weaknesses

1.Poor distribution in brick-and-mortar stores

2.Limited brand recall due to lack of advertising activities

Opportunities

1.To expand its reach to other global markets beyond USA and Canada

2.Venture further into educational material in the form of books

3.Expand presence through tie-ups with local stores across the USA

Threats

1.Increasing usage of educational applications on electronic devices poses a threat to these toys

2.Cheaper alternatives in the form of i-pad applications etc.

3.Easy cannibalization by other brands

Competition

Competitors

1. Lego

2. Toys R Us

3. Funskool



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