In House Production SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 2035
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SWOT Analysis of In House Production with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

In House Production Ltd

Parent Company

World Media Group "WMG"

Category

Broadcasting& Cables

Sector

Media and Entertainment

Tagline/ Slogan

Deliver Compelling Creative Content across multiple delivery platforms

USP

Create a world class entertainment organization with high quality creative products encompassing all areas of existing & new mass communication

STP

Segment

TV Viewers, Business houses, Commercial or non-commercial organizations

Target Group

Middlesection of the pyramidin tier-1 and tier-2 cities

Positioning

In House is one of the top premier production houses in India and is one of the few production houses with integrated product.

SWOT Analysis

Strengths

1.In House has built up a vast infrastructure for a total production environment for television software, documentaries, TV commercials, music videos and feature films for local, regional and international production

2. IHPL has bought to the Indian television successful array of studio-based shows which have redefined stand up comedies and scale of the formatted shows

3. Created a distinct niche for itself in the market for ads, corporate videos, and a/v's

4. Its ability to access international resources and talent also contributes significantly to setting it apart from competition

5. Successfully sourced many highly successful films for the television channels

6. Capitalized on the growing demand for 'quality' programming of the mushrooming satellite channels

Weaknesses

1.Lacking in promotion and marketing efforts

2. After listing, the price of equity shares may be volatile, or an active trading market for our equity shares may not develop

Opportunities

1.Explore initiatives like acquisition ofproduction and marketing rights of successful and performing programmes

2. Explore more opportunities in television content production

for Hindi and regional channels

3. Acquire media properties on an on-going basis

4. To build a library of television programs that may be exploited in the domestic and international markets

5. Export television software to countries in Asia, Europe, USA, Africa and the Middle East

6. Produce international quality television software for leading Indian and Offshore terrestrial and satellite television channels

Threats

1. Interest rate fluctuations

2. Regulatory and technological changes

3.Very competitive entertainment industry

4.Taste of viewers / audience of entertainment industry may undergo changes

5. Economic downturn may affect operating performance

Competition

Competitors

1.PVR Ltd.

2. Prime Focus Ltd.

3. Reliance Mediaworks Ltd.

4. Pyramid Saimira



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