The Sun SWOT Analysis, USP & Competitors

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SWOT Analysis of The Sun with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Sun

Parent Company

News International

Category

English Tabloid newspaper

Sector

Newspapers

Tagline/ Slogan

-

USP

Largest circulation of newspaper in the United kingdom

STP

Segment

English reading population

Target Group

Youngsters, students and politicians

Positioning

Attractive display with graphics and easy to share with friends, no substitute for the handheld version

SWOT Analysis

Strengths

1. Substantial percentage readers are women for this newspaper
2. Published in united Kingdom and Ireland with two regionalised editions
3. Tenth largest circulation of any newspaper in the world
4. Attractive display of pictures makes the newspaper eye-catchy

Weaknesses

1.Involved in a number of controversies
2. Intense competition in the market means market share remains restricted

Opportunities

1.Try to enter into more contracts with other fast food joints as Mc Donald’s for subscription

2.Introduce innovative features which grab attention with less criticism

3.Improve the sales by marketing on large scale via Internet

Threats

1.Increasing competition from other tabloids

2.High level of criticism which may lead to law suits against Sun

3.Government may regulate free press in United Kingdom

Competition

Competitors

1.Daily Mirror
2.Daily Star



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