SWOT Analysis of Lava Mobiles with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Mobile phone Handsets
Power in Your Hands; Life Gungunaaye
Moderate functions at low price
Low-Medium range Basic Phones market
Low income consumers, Tier-2 cities, Villages
Replacing the Biggies like Nokia, Samsung from the low end phones market. As a second phone
1.Provide simple functions at much lower costs e.g.- Loud speakers, wireless FM, ultra long lasting battery life 2.Regional languages support, Indian calendars, Torch 3.Most phones are dual SIM/Triple SIM phones 4.Due to Java support a lot of basic applications can be run
1.After-sales customer service not as developed as leading brands 2.Many consumers in this group still trust Nokia
1.Low-end phones market has become very competitive 2. Cut-throat competition has made Dual-SIM phones being available 3.Can be used as simple second phones
1.Threat from low price well known brands 2.Other lower end phones brands
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