Hospital Corporation of America (HCA) SWOT Analysis, USP & Competitors
Posted in Pharmaceuticals and Healthcare, Total Reads: 1426
SWOT Analysis of Hospital Corporation of America (HCA) with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Hospital Corporation of America (HCA)
HCA Holdings Inc
It's you, it's me, it's all of us
Largest operator of healthcare facilities in the world
Premium hospital service and acute care
Patients needing critical care and patients with acute illnesses
Largest hospital chain in the world
1. Largest chain of hospitals in the world 2. Operates 160+ hospitals in many states of US and in United Kingdom 3. A team of best doctors employed in the hospitals 4. Efficient management programs bring in efficiency and help provide
5. Over 200,000 people are employed with the brand
6. Strong mergers helped the company grow significantly
7. It is one of the largest private equity backed IPO
1. Alleged fraud had hurt the brand image 2. No presence outside US and UK.
1. Expand into other states of US 2. Expand into other countries apart from UK
3. Establish centres for treatment of acute diseases and ailments in specialized centres to attract medical tourism
1. Change in government policies 2. Rumour about operations of hospital leading to bad
3. Intense competition and strict govt restrictions can affect operations
1. Catholic Health Initiatives 2. Tenet Healthcare 3. Mayo Clinic
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