Astellas Pharma SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 1937
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SWOT Analysis of Astellas Pharma with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Astellas Pharma

Parent Company

Astellas Pharma

Category

Pharmaceuticals

Sector

Healthcare

Tagline/ Slogan

Leading light for life; Changing tomorrow

USP

They are research driven organization operating in over 40 countries with thrust on ethical pharmaceuticals.

STP

Segment

Urology, organ transplant, infection, immunology segment

Target Group

Medical representatives, healthcare professionals

Positioning

They want to contribute in improving health of people through innovative & reliable healthcare

SWOT Analysis

Strengths

1. Strong product pipeline supported by a workforce of over 14,000

2. Astellas pharma has management policies with strong emphasis on CSR

3. Considerable presence in organ transplant segment

4. Well defined global compliance structure which reduces regulatory issues
5. Presence in approx 15 countries
6. Expertise R&D in infectious diseases, diabetes, gastrointestinal diseases etc

Weaknesses

1. Limited presence in emerging markets and overdependence on the Japanese market

2.High reliance on few blockbuster drugs like Prograf, Harrnal, Vesicare

Opportunities

1. Increasing global ageing population

2. Increase in health awareness
3. Tie-ups with global pharma brands and hospitals

Threats

1. Natural disasters in Japan which disrupts major business operations

2. Reduction in spending on healthcare

3. Global economic slowdown

Competition

Competitors

1. Abbott laboratories
2. Amgen

3. Allergan Inc.



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