Bupa SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 1676
Advertisements

SWOT Analysis of Bupa with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bupa

Parent Company

Bupa

Category

Medical Insurance, Hospitals, workplace health services, home healthcare, health assessments

Sector

Healthcare

Tagline/ Slogan

-

USP

A leading international healthcare group, Bupa serves over 22 million customers in more than 190 countries

STP

Segment

People of any age group, who need health related services.

Target Group

Doctors, hospitals, employers, patients, public officials

Positioning

Bupa’s purpose is longer, healthier, happier lives.

SWOT Analysis

Strengths

1. Very high diversity in products and policies

2. Health care segment with 70,000 employees and innovative culture

3. Economies of scale and pricing power

4. Geographical spread and wide reach

5. Customer Loyalty and strong management

6. Good brand value and customer focused approach

Weaknesses

2.Cost structure of products – comparatively highly priced

3.Static online presence is a concern

Opportunities

1. Strong brand image can be leveraged for further growth
2. Operations in new territories to capture expanding industry
3. Expansion with mergers and acquisitions can help grow

Threats

1. Intense competition with continuous innovation

2.Government intervention can cause issues in growth

3.Stagnating growth in healthcare industry

4. Volatile currencies

Competition

Competitors

1. PruHealth
2. AXA PPP Healthcare
3. BCWA Healthcare



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.