Posted in Real Estate and Construction, Total Reads: 1281
SWOT Analysis of Geberit with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Real Estate and Constructions
We build perfect waterways
Good appearance with great quality
Tier I/Tier II Cities, Normal/High Class customers
High class customers living in Tier I cities, Leading builders in Major metros and Tier I/Tier II cities
Ensuring Wellness for your bathroom
1. It was founded in 1874, so it has been into operations from the last 140 years 2. Geberit has an employee force of around 7000 people 3. It is one of the leading companies in its sector in Europe 4. Together with it subsidiaries, it is one of the world’s most well known brands
5. It deals in both Sanitary and Piping systems
6. Geberit emphasizes a lot on sustainability, that would help the company to sustain at all times
1.Considering Indian Markets, Geberit products are priced a lot higher than its competitors 2. Availability of the brand in most of the top cities is a major concern for Geberit 3. Global awareness is lesser than its competitors
1.Rising income levels of customers who are ready to pay premium for better quality 2. It can increase its product portfolio by entering into new bathroom products segment 3. It can work on increasing its global presence
1.Regulatory framework can impact operations of Geberit 2.It is facing strong competition in many international markets 3. Increasing competitor activity can reduce market share
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