Geberit SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1637
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SWOT Analysis of Geberit with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Geberit

Parent Company

Geberit AG

Category

Construction Materials

Sector

Real Estate and Constructions

Tagline/ Slogan

We build perfect waterways

USP

Good appearance with great quality

STP

Segment

Tier I/Tier II Cities, Normal/High Class customers

Target Group

High class customers living in Tier I cities, Leading builders in Major metros and Tier I/Tier II cities

Positioning

Ensuring Wellness for your bathroom

SWOT Analysis

Strengths

1. It was founded in 1874, so it has been into operations from the last 140 years
2. Geberit has an employee force of around 7000 people
3. It is one of the leading companies in its sector in Europe
4. Together with it subsidiaries, it is one of the world’s most well known brands

5. It deals in both Sanitary and Piping systems

6. Geberit emphasizes a lot on sustainability, that would help the company to sustain at all times

Weaknesses

1.Considering Indian Markets, Geberit products are priced a lot higher than its competitors
2. Availability of the brand in most of the top cities is a major concern for Geberit
3. Global awareness is lesser than its competitors

Opportunities

1.Rising income levels of customers who are ready  to pay premium for better quality
2. It can increase its product portfolio by entering into new bathroom products segment
3. It can work on increasing its global presence

Threats

1.Regulatory framework can impact operations of Geberit
2.It is facing strong competition in many international markets
3. Increasing competitor activity can reduce market share

Competition

Competitors

1. Gerber Plumbing Fixtures LLC
2. Grohe AG
3. Moen Incorporated


The table above concludes the Geberit SWOT analysis along with its marketing strategy and brand parameters.

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