CBRE group SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 3810
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SWOT Analysis of CBRE group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CBRE group

Parent Company

CBRE group

Category

Real estate investment management, capital markets (equity and debt) solutions , property/agency leasing, property sales, valuation,  development services and proprietary research

Sector

Real Estate

Tagline/ Slogan

Local Real Estate. Worldwide ; Your business partner for all your real estate need;

USP

Availability in major location, and Convenience.

STP

Segment

Major metropolitan area.

Target Group

Corporate, High and medium income group.

Positioning

Good reliable service and reliable brand

SWOT Analysis

Strengths

1. Ranked in fortune 500 companies, as well as highest rank in commercial real estate.
2. Global leader in real estate and the world’s largest commercial real estate services
3. Strong brand equity
4. Robust and diversified clients

5. Strong & quality workforce and management of approx 35,000 people

Weaknesses

1. Depend largely on US

2. Global market depends on the investment in the local market
3. Environmental regulations are a concern

Opportunities

1. Acquisition for stronger market presence
2.New market contract
3. Expansion globally into emerging economies

Threats

1. Volatile global financial markets.
2. Credit market crisis
3. Immense competition.

4. Commercial real estate industry is highly cyclical, and also highly correlated to the macroeconomic state

5. Tighter economics policy.

Competition

Competitors

1. Jones Lang LaSalle
2. Kennedy - Wilson holdings
3. E House holding



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