DLF Limited SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 6931
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SWOT Analysis of DLF Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

DLF Limited

Parent Company

DLF Limited

Category

Development of residential, commercial and retail properties

Sector

Real Estate

Tagline/ Slogan

Building India

USP

Innovation

STP

Segment

Spans across India

Target Group

High and medium income groups

Positioning

Unique business model with a track record of sustained growth and customer satisfaction

SWOT Analysis

Strengths

1. Largest real estate company in India
2. Its exposure across businesses, segments and geographies reduces the impact of economic cycles
3. Experience of over many decades in Indian retail sector with an expertise in the field
4. Strong management team

Weaknesses

1.Affected due to lack of regulations and effective policies
2.Majorly present only in India and limited global exposure

Opportunities

1.Reduction in interest rates
2.Tax incentives for housing investments
3.Shortage of houses in urban areas

Threats

1.Increasing interest rates
2.Economic downturn
3.Volatility in financial markets

Competition

Competitors

1.Oberoi Realty
2.Godrej Properties
3.DB Realty


The table above concludes the DLF Limited SWOT analysis along with its marketing strategy and brand parameters.

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