Posted in Real Estate and Construction, Total Reads: 6005
SWOT Analysis of DLF Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Development of residential, commercial and retail properties
Spans across India
High and medium income groups
Unique business model with a track record of sustained growth and customer satisfaction
1. Largest real estate company in India 2. Its exposure across businesses, segments and geographies reduces the impact of economic cycles 3. Experience of over many decades in Indian retail sector with an expertise in the field 4. Strong management team
1.Affected due to lack of regulations and effective policies 2.Majorly present only in India and limited global exposure
1.Reduction in interest rates 2.Tax incentives for housing investments 3.Shortage of houses in urban areas
1.Increasing interest rates 2.Economic downturn 3.Volatility in financial markets
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