Kalpataru SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1680
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SWOT Analysis of Kalpataru with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kalpataru

Parent Company

Kalpataru Group

Category

Development of premium residential, commercial, retail, integrated townships, Iifestyle gated communities and redevelopment projects

Sector

Real estate

Tagline/ Slogan

-

USP

Luxury and high quality real estate projects

STP

Segment

Across India

Target Group

Corporates, high income group

Positioning

Fulfillment of needs of all customers

SWOT Analysis

Strengths

1. Decades of experience in the field of real estate
2. One of the leading real estate groups in India
3. Strong brand equity
4. Excellent relations with customers

5. Experienced and qualified management team with strong human resource practices

Weaknesses

1.Limited global presence
2.High cost of finance and govt intervention in land dealings

Opportunities

1.Expansion in new geographies
2.Reduction in interest rates
3.Growth prospects in real estate in India

Threats

1.Shortage in supply of skilled professionals
2.Fluctuating interest rates
3.Environmental regulations

Competition

Competitors

1.DLF
2.D B Realty Limited
3.Oberoi Realty


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