Asahi Glass SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 2028
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SWOT Analysis of Asahi Glass with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Asahi Glass

Parent Company

Mitsubishi

Category

Glass, Chemical & Construction Materials

Sector

Real Estate and Construction

Tagline/ Slogan

Look beyond

USP

Premium Quality Glasses

STP

Segment

Glass and chemical products

Target Group

Car manufacturers,  real estate builders

Positioning

Safe glasses

SWOT Analysis

Strengths

1. Asahi Glass was named one of Thomson Reuters Top 100 Global innovators
2.  Positioned as one of the Safe Glass and High quality and innovative glasses
3. The company has over 50,000 employoees

4. Focus on Clean and Green energy speaks volumes

5. Its product portfolio includes Glass products, Ceramic products, Chemicals

6. Asahi India Glass Ltd. is jointly promoted by Asahi Glass Co, Maruti Suzuki & B. M Labroo & Associates

7. It has operations in USA, Mexico, India, Thailand and Europe

8. Strong advertising through TVCs, print and online media

Weaknesses

1. AGC Flat Glass Europe was one of the four flat-glass manufacturers allegedly involved in price fixing scandal

2. Competition from various global players and economic restraints affects business

Opportunities

1. Large untapped market offers a huge potential
2.Automobile & real estate sector growing very fast, would help Glass sector to grow

3. Tie-ups with international players would help reach out to a global audience

Threats

1. Unfavorable govt policies for business growth in real estate
2. Competitors doing aggressive marketing, might impact AGC’s Market Share

3. Fluctuating dollar prices would affect the global business for the company

Competition

Competitors

1. Saint Gobain

2. Hind Nat Glass

3.  Millidyne

4.  HAI Advanced Material Specialists, Inc.

5.  Tekna Plasma Systems Inc.

6. Piramal Glass



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