Bangladesh Premier League SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 2006
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SWOT Analysis of Bangladesh Premier League with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bangladesh Premier League

Parent Company

Bangladesh Cricket Board(BCB)

Category

Professional T20 cricket league

Sector

Sports and Entertainment

Tagline/ Slogan

-

USP

A highly competitive T20 league with massive local fan following

STP

Segment

All cricket fans (especially in Asia)

Target Group

Male in the age group 10-60

Positioning

An exciting T20 league with a combination of local players and global superstars

SWOT Analysis

Strengths

1. Cricket being followed like a religion in Bangladesh
2. Presence of global T20 superstars like makes it a competitive league
3. Extremely competitive league
4. Involvement of global superstars also helping in the development of local talent, which augurs well for the league in the long run

Weaknesses

1.Not having a global reach like the IPL
2.Marketing and branding of the league could have been a lot better
3.Not having a clear window in the FTP will result in international stars not being able to participate due to other commitments

Opportunities

1.Attracting more international superstars in the future will give the league a global fan base
2.Try and negotiate with the other boards and get a representation in the Champions League T20

Threats

1.Threats from similar leagues that are present all over the world, which may result in an overdose of T20 cricket
2.Rising popularity of other sports like football in Bangladesh

Competition

Competitors

1.IPL
2.Big Bash League
3.Sri Lankan Premier League



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