Kings XI Punjab SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 2165

SWOT Analysis of Kings XI Punjab with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kings XI Punjab

Parent Company

Owners- Preity Zinta, Ness Wadia, Karan Paul, Mohit Burman


Cricket- Indian Premier League IPL



Tagline/ Slogan

Born to win; Dhoom Punjabi


A vibrant team which players like the Lions of Punjab



Billions of people across the world who love to play or watch cricket

Target Group

Men in the age group 15 and above globally


Team with an aggressive mind set to be brave winners

SWOT Analysis


1.Strong brand name in IPL India
2.Excellent marketing  and high quality merchandising
3.Brands like Emirates, Coca Cola, Reebok are associated with the team


1. Inconsistent performances despite having good players
2.Issues between players and management have been controversial
3.Lack of domestic players has lead to weaker fan following
4.Controversies like racial discrimination and problem with Police


1.Utilise and tap more domestic players and rope in good international players
2.More branding and marketing would help people associate with the team and the brand


1.Player and management controversies
2.Threat from other competitor teams
3.Lack of interest in people with excessive cricket and with ageing superstars



1.Deccan Chargers

2.Kolkata Knight Riders

3.Pune Warriors

4.Mumbai Indians

5.Kochi Tuskers

6.Royal Challengers Bangalore

7.Rajasthan Royals

8.Delhi Daredevils

9.Chennai Super Kings


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