A vibrant team which players like the Lions of Punjab
Billions of people across the world who love to play or watch cricket
Men in the age group 15 and above globally
Team with an aggressive mind set to be brave winners
1.Strong brand name in IPL India 2.Excellent marketing and high quality merchandising 3.Brands like Emirates, Coca Cola, Reebok are associated with the team
1. Inconsistent performances despite having good players 2.Issues between players and management have been controversial 3.Lack of domestic players has lead to weaker fan following 4.Controversies like racial discrimination and problem with Police
1.Utilise and tap more domestic players and rope in good international players 2.More branding and marketing would help people associate with the team and the brand
1.Player and management controversies 2.Threat from other competitor teams 3.Lack of interest in people with excessive cricket and with ageing superstars
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