Chennai Super Kings SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 3107
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SWOT Analysis of Chennai Super Kings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chennai Super Kings

Parent Company

India Cements Limited

Category

Cricket- Indian Premier League IPL

Sector

Sports

Tagline/ Slogan

Roar with Pride; Whistle Podu

USP

Has been the most successful IPL team since its inception

STP

Segment

Billions of people across the world who love to play or watch cricket

Target Group

Men in the age group 15 and above globally

Positioning

Chennai Super Kings representing solid and sturdy performance orientation

SWOT Analysis

Strengths

1.Strong global brand name in IPL India
2.Excellent marketing  and high quality merchandising
3.Good performance under consistent and performance oriented leadership
4.Highest brand valued team in IPL with sponsors like Aircel, Reebok, Gulf

Weaknesses

1.Over dependent on a few players
2.Excessive cricket would drain out the players performance and quality

Opportunities

1.Winning more tournaments would make them an even more powerful brand
2.More branding and marketing would help people associate with the team and the brand

Threats

1.Player and management controversies
2.Threat from other competitor teams
3.Lack of interest in people with excessive cricket and with ageing superstars

Competition

Competitors

1.Delhi Daredevils

2.Kolkata Knight Riders

3.Pune Warriors India

4.Mumbai Indians

5.Kochi Tuskers Kerala

6.Royal Challengers Bangalore

7.Rajasthan Royals

8.Kings XI Punjab

9.Deccan Chargers



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