WWE World Wrestling Entertainment SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 5576
Advertisements

SWOT Analysis of WWE World Wrestling Entertainment with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

WWE World Wrestling Entertainment

Parent Company

Titan Sports Inc. owned by Vincent K. McMahon

Category

Professional Wrestling

Sector

Sports and Entertainment

Tagline/ Slogan

World Wrestling Entertainment

USP

Storyline driven matches

STP

Segment

All wrestling fans across the world

Target Group

Male  in the age group 10-25

Positioning

Storyline driven contests with exciting fighting maneuvers

SWOT Analysis

Strengths

1. Excellent storylines which keeps the audience engaged
2. Presence of global superstars like Rock, Undertaker and Steve Austin
3. Different types of contests like Hell in a Cell, Ladder Match etc
4. Loyal fan base and a large global audience

5. Superstar wrestlers merchandise, toys etc is a great revenue

Weaknesses

1. Dependence on a few superstars to drive business
2.Many of the moves the superstars practice may cause long term injuries which in turn drives away fans
3.The fact that many school children try and imitate the moves, have resulted in a few incidents, which has caused negative publicity for WWE

Opportunities

1.Catering to newer markets in Asia, as the market in USA is quite saturated
2.Come up with more interesting type of matches and scripts to cater to a wider fan base

3. Increase revenue from live events and merchandising

Threats

1.Superstars moving away to competitors like TNA
2.If scripts do not remain interesting, it will drive away fans
3.Emergence of various fight leagues which is not scripted and showcases Mixed Martial Arts

Competition

Competitors

1.TNA Wrestling
2.Mixed Martial Arts Fight Leagues
3.Professional Boxing



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.