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SWOT Analysis of Chelsea with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Owned by Roman Abramovich
Football Club- England (English Premier League)
Carefree; Ten Men Went to Mow, We All Follow the Chelsea
Strong contender for winning titles challenging top clubs Manchester United and Arsenal
Millions of people across the world who love to play or watch football
Men in the age group 15 and above globally
Known as The Pensioners and The Blues
1.Strong global brand name 2.Excellent marketing, global brand presence and high quality merchandising 3.Have had sponsorships from big brands like Adidas, Samsung, 188Bet, EA Sports 4.Chelsea Stamford Bridge stadium in London has a capacity of around 42,000
1.Comparitively less popular globally as compared to Manchester United and Arsenal 2.Departure of senior players would leave void
1.Tapping global fan bases like India, China, USA 2.More advertising and brand visibility would help build on brand equity
1.Other top clubs buying out good players 2.Internal problems between players and management
3.Financial debts incurred due to expensive player transfers
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