Chelsea SWOT Analysis, USP & Competitors

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SWOT Analysis of Chelsea with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chelsea

Parent Company

Owned by Roman Abramovich

Category

Football Club- England (English Premier League)

Sector

Sports

Tagline/ Slogan

Carefree; Ten Men Went to Mow, We All Follow the Chelsea

USP

Strong contender for winning titles challenging top clubs Manchester United and Arsenal

STP

Segment

Millions of people across the world who love to play or watch football

Target Group

Men in the age group 15 and above globally

Positioning

Known as The Pensioners and The Blues

SWOT Analysis

Strengths

1.Strong global brand name
2.Excellent marketing, global brand presence and high quality merchandising
3.Have had sponsorships from big brands like Adidas, Samsung, 188Bet, EA Sports
4.Chelsea Stamford Bridge stadium in London has a capacity of around 42,000

Weaknesses

1.Comparitively less popular globally as compared to Manchester United and Arsenal
2.Departure of senior players would leave void

Opportunities

1.Tapping global fan bases like India, China, USA
2.More advertising and brand visibility would help build on brand equity

Threats

1.Other top clubs buying out good players
2.Internal problems  between players and management

3.Financial debts incurred due to expensive player transfers

Competition

Competitors

1.Arsenal

2.Manchester United

3.Liverpool

4.Barcelona Football Club

5.Real Madrid

6.AC Milan

7.Inter Milan

8.Bayern Munich
9.Juventus


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