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SWOT Analysis of Arsenal with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Football Club- England (English Premier League)
Victory through harmony
One of the oldest and most popular football clubs across the world
Millions of people across the world who love to play or watch football
Men in the age group 15 and above globally
Known as Gunners who play their football with elegance
1.Strong global brand name in England and globally 2.Excellent marketing, global brand presence and high quality merchandising 3.Emirates stadium has a capacity to seat around 60,000 spectators 4.High brand loyalty amongst fans globally 5. Sponsors have included big brands like Fly Emirates, O2, Nike, EA Sports
1.Hasnt been able to compete and win regularly at the European and domestic level
2. Saturated English football market 3.Lack of world class players in team as Arsenal management prefers working with new players
1.Tapping global fan bases like India, China, USA 2.More advertising and brand visibility would help build on brand equity
1.Other top clubs buying out good players 2.Internal problems between players and management
3.Financial debts incurred due to expensive player transfers
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