Posted in Sports Teams and Events, Total Reads: 4623
SWOT Analysis of Liverpool with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Fenway Sports Group
Football Club- England (English Premier League)
You’ll Never Walk Alone
One of the most popular sports clubs across the European continent
Millions of people across the world who love to play or watch football
Men in the age group 15 and above globally
The Reds always perform and play together as a team
1.Strong global brand name and loyal fan following 2.Excellent marketing, global brand presence and high quality merchandising 3.Their stadium Anfield can accommodate around 45,000 spectators 4.Have had sponsorships with Crown Paints, Candy, Carlsberg and Standard Chartered Bank.
1.Two major tragedies i.e Heysel Stadium disaster (1985) and Hillsborough Disaster (1989) 2.Have been unable to win major titles in the English competition since a considerable time 3.Player and management issues
1.Tapping global fan bases like India, China, USA 2.More advertising and brand visibility would help build on brand equity
1.Other top clubs buying out good players 2.Internal problems between players and management
3.Financial debts incurred due to expensive player transfers
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