Liverpool SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 4623
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SWOT Analysis of Liverpool with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Liverpool

Parent Company

Fenway Sports Group

Category

Football Club- England (English Premier League)

Sector

Sports

Tagline/ Slogan

You’ll Never Walk Alone

USP

One of the most popular sports clubs across the European continent

STP

Segment

Millions of people across the world who love to play or watch football

Target Group

Men in the age group 15 and above globally

Positioning

The Reds always perform and play together as a team

SWOT Analysis

Strengths

1.Strong global brand name and loyal fan following
2.Excellent marketing, global brand presence and high quality merchandising
3.Their stadium Anfield can accommodate around 45,000 spectators
4.Have had sponsorships with Crown Paints, Candy, Carlsberg and Standard Chartered Bank.

Weaknesses

1.Two major tragedies i.e Heysel Stadium disaster (1985) and Hillsborough Disaster (1989)
2.Have been unable to win major titles in the English competition since a considerable time
3.Player and management issues

Opportunities

1.Tapping global fan bases like India, China, USA
2.More advertising and brand visibility would help build on brand equity

Threats

1.Other top clubs buying out good players
2.Internal problems between players and management

3.Financial debts incurred due to expensive player transfers

Competition

Competitors

1.Manchester United

2.Chelsea

3.Arsenal

4.Barcelona Football Club

5.Real Madrid

6.AC Milan

7.Inter Milan

8.Bayern Munich
9.Juventus



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