Manchester United SWOT Analysis, USP & Competitors

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SWOT Analysis of Manchester United with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Manchester United

Parent Company

Glazer Family

Category

Football Club- England (English Premier League)

Sector

Sports

Tagline/ Slogan

Glory Glory Man United

USP

Most successful English football club with star players in squad

STP

Segment

Millions of people across the world who love to play or watch football

Target Group

Men in the age group 15 and above globally

Positioning

World’s most popular team Red devils who are aggressive and united to win football matches at Old Trafford ‘Theatre of dreams’

SWOT Analysis

Strengths

1.Strong global brand name and one of the most valuable clubs
2.Excellent marketing, global brand presence and high quality merchandising
3.Most successful English football club with strong brand loyalty
4.One of the richest sports teams across the globe
5. Tie up with sponsors like Audi, Nike, AON, AIG, Sharp, Vodafone, Airtel, Turkish Airlines, Thomas Cook etc
6.Old Trafford stadium has a capacity of over 75,000

Weaknesses

1.Financial problems  at the club

2. Saturated English football market

Opportunities

1.Tapping global fan bases like India, China, USA
2.More advertising and brand visibility would help build on brand equity

Threats

1.Other top clubs buying out good players
2.Internal problems  between players and management

3.Financial debts incurred due to expensive player transfers

Competition

Competitors

1.Liverpool

2.Chelsea

3.Arsenal

4.Barcelona Football Club

5.Real Madrid

6.AC Milan

7.Inter Milan

8.Bayern Munich
9.Juventus


The table above concludes the Manchester United SWOT analysis along with its marketing and brand parameters.

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