Razor USA SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 2208
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SWOT Analysis of Razor USA with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Razor USA

Parent Company

Razer USA LLC

Category

Kick and electric scooters

Sector

Sports

Tagline/ Slogan

Twist Carve Shred

USP

Electric Scooters

STP

Segment

Teenagers

Target Group

For electric bike and freestyle biking enthusiasts

Positioning

One-stop solution for riding enthusiasts

SWOT Analysis

Strengths

1.One of the leading brands in the electric scooter space

2. The company covers the entire range of bikes by introducing freestyle bicycles as well

3. Amongst advanced users, the brand has an excellent brand recall and strong brand equity

4.Strong biking community in the USA ensures brand loyalty.

5. Excellent marketing through competitions for this audience.

Weaknesses

1.Lack of presence in Asian markets

2.Lack of product diversification

3. Lack of brand awareness and recall amongst beginners

Opportunities

1.Opportunity in the Asian markets has not been tapped into

2.The company can get into the competition organization space to increase brand awareness

3.The company can increase physical distribution to better reach the end customer

Threats

1. The company faces threat if the biking fad fades out in the future

2. The company faces threat from Chinese duplicate market

3.Threat from consoles like the Wii and X-Box that are replacing the outdoor experience

Competition

Competitors

1.Bicycle companies



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