Inmarsat SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 1026
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SWOT Analysis of Inmarsat with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Inmarsat

Parent Company

Inmarsat plc

Category

Satellite Telecommunications

Sector

Telecommunications

Tagline/ Slogan

No matter where your business takes you, you can rely on Inmarsat for all your mission-critical communications

USP

24/7 connectivity even in the remotest locations

STP

Segment

Internet and telecommunications services, including hosting, broadband Internet connections, Machine to Machine (M2M), VSAT offerings & VOIP.

Target Group

Governments, airlines, the broadcast media, the oil and gas industry, mining, construction, and humanitarian aid agencies

Positioning

Positioned as an industry leader and pioneer of mobile satellite communications, Inmarsat has been powering global connectivity for more than three decades

SWOT Analysis

Strengths

1. Market leader in mobile satellite services.
2. Global coverage with a strong fleet of more than 10 satellites

3. Mission cri6cal customer needs

4. EBITDA margin is very strong for the company

5. Excellent customer satisfaction

6. Listed in the London Stock Exchange and FTSE 250 Index

Weaknesses

1. With increasing technological advancements, margins have reduced

2. Issues related to interference caused a bad image of the company

Opportunities

1.Oppurtunity to enter established markets

2.Strong core business & investment in new growth avenues with a market growth opportunity

3.Future proof existing business

4.Fully-funded planning

5.High barriers to entry for a new player

Threats

1. Very turbulent market with high competition
2. Variance in global economic conditions

3. Obtaining licensing and necessary safety certifications are time consuming

Competition

Competitors

1.Iridium Satellite LLC

2.Global Star Inc



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