China Telecom SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 3556
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SWOT Analysis of China Telecom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

China Telecom

Parent Company

China Telecommunications Corporation Limited

Category

Mobile Service Provider

Sector

Telecommunication

Tagline/ Slogan

Connecting the World

USP

Largest single Wi-Fi wireless broadband network

STP

Segment

Fixed lines, Mobile, Internet Access and Digital Television

Target Group

Users of CDMA and Internet Services and SMEs

Positioning

Market Leader in Fixed line services and provider of Cloud based SAP services

SWOT Analysis

Strengths

1. Increasing Returns and good Services Offerings
2. Awards and Recognition
3. China Telecom has the largest single WiFi wireless broadband network with over 30,000 hotspot locations in 250 Chinese cities
4. Strong Subscription base of over 45 million subscribers
5. Largest in fixed line service and top three in mobile communications in China

Weaknesses

1.Limited geographic presence since it restricted mostly in China
2.Market share in sector is not growing

Opportunities

1.Increasing demand for 3G technologies
2.Growth of Chinese telecom market
3.Inorganic Growth

Threats

1.Intense Competition
2.Rapid Technological Changes
3.Industry Regulation & Licensing

Competition

Competitors

1.China Unicom
2.China Mobile



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