Posted in Telecom Service Providers, Total Reads: 3787
SWOT Analysis of China Telecom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
China Telecommunications Corporation Limited
Mobile Service Provider
Connecting the World
Largest single Wi-Fi wireless broadband network
Fixed lines, Mobile, Internet Access and Digital Television
Users of CDMA and Internet Services and SMEs
Market Leader in Fixed line services and provider of Cloud based SAP services
1. Increasing Returns and good Services Offerings 2. Awards and Recognition 3. China Telecom has the largest single WiFi wireless broadband network with over 30,000 hotspot locations in 250 Chinese cities 4. Strong Subscription base of over 45 million subscribers 5. Largest in fixed line service and top three in mobile communications in China
1.Limited geographic presence since it restricted mostly in China 2.Market share in sector is not growing
1.Increasing demand for 3G technologies 2.Growth of Chinese telecom market 3.Inorganic Growth
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