Alcatel-Lucent SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 4100
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SWOT Analysis of Alcatel-Lucent with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Alcatel-Lucent

Parent Company

Alcatel-Lucent

Category

Telecommunication Equipment

Sector

Industrial Products

Tagline/ Slogan

Because the world is always on; At the speed of ideas

USP

The creator of high value-added communications solutions

STP

Segment

Mobile telephony companies, carriers, service providers and

enterprises

Target Group

Telecom Companies, IT firms, Construction companies, Internet service providers

Positioning

A provider of end-to-end communications solutions, enabling carriers, service providers and enterprises to deliver content to any type of user

SWOT Analysis

Strengths

1. Line with evolution of the telecommunications market

2. Fixed communications and Broadband

3. Diversified into many segments

4. Flexible and responsive organization

5. Presence in the most dynamic markets

6. Strong R&D department

Weaknesses

1. Additional sources required to finance business

2. Low margins in many segments and limited global presence

Opportunities

1. New emerging markets

2. Population growth and urbanization is increasing the demand

Threats

1. Weakening  dollar

2. Weakness in the telecommunications market

3. Rapid changes in technology

4. Limited number of large customers

5. Limited protection of intellectual property rights

6. Weakness its thinness in America and on the Net

Competition

Competitors

1.Siemens
2.Nokia
3.Motorola Solutions



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