American Towers SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 2170
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SWOT Analysis of American Towers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

American Towers

Parent Company

American Towers Corporation

Category

Communications Equipment

Sector

Industrial Products

Tagline/ Slogan

Where you want to be.

USP

Specializes in providing mobile and telecom heavy infrastructure

STP

Segment

Wireless towers, broadcast towers, DAS solutions, rooftops

Target Group

Telecom Companies, IT firms, Construction companies, Internet service providers

Positioning

World leader in provider in the eyes of our employees, customers and communities, enabling the deployment of advanced services that make wireless communication possible everywhere.

SWOT Analysis

Strengths

1. Strong market base United States, Mexico, Brazil and India
2. Huge installed customer base with long term contracts

3. Economies of scale lower cost and increase services to customers

4. Diversification in formats and target customer

5. Country Market Leader

6. Geographical coverage is across the world

7. Strong Corporate governance

Weaknesses

1.Expensive P/E is a concern

2.Low margins and profits

Opportunities

1.IPAD applications

2.Wireless Tower Expansion

3.Data services for mobile devices have higher margins for wireless carriers

4. Emerging Markets

5. Data Intensive Applications

6. Smart phone applications increasing

Threats

1.Global economic conditions
2.Patent litigations

Competition

Competitors

1.Crown Castle International Corp.
2.SBA Communications Corporation

3.Global Tower, LLC



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