Swisscom SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 2285
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SWOT Analysis of Swisscom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Swisscom

Parent Company

Swiss Confederation -PTT(Post, Telegraph, Telephone)

Category

Mobile Service Provider

Sector

Telecommunication

Tagline/ Slogan

We open up new possibilities; Everything for your mobile phone.

USP

Switzerland's leading telecom provider

STP

Segment

Mobile, fixed and Internet protocol (IP)-based voice and data communications

Target Group

Residential Customers, Small and Medium-Sized Enterprises,

Corporate Business, Wholesale, and Networks and IT

Positioning

Swisscom fosters close ties with its target groups - shareholders, employees, suppliers, the public and, above all, its customers, through quick & secure services and building good experiences

SWOT Analysis

Strengths

1. Strong Market Presence in home market
2. Strong Customer Base with over 6 million mobile customers and around 1.7 million broadband connections
3. Revenue Growth in Switzerland, sustaining revenues
4. Its workforce is made of approx 20,000 employees
5. Unique and eye-catchy advertising

Weaknesses

1. Operations are heavily dependent on Switzerland only
2. Limited presence across Europe as well as the world

Opportunities

1. Strategic Initiatives like organizational re-jig
2. Investment in Network Expansion across Europe
3. Growth in Telecommunications Services across the region

4. Increasing Demand for Mobile Broadband

Threats

1. High Competitive Pressure due to newer entities

2. Rapid Technological Changes ranging from 3G to 4G services
3. Global Economic Slowdown especially in the EURO region

Competition

Competitors

1.France Telecom
2.Sunrise
3.Orange



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