France Telecom SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 5196
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SWOT Analysis of France Telecom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

France Telecom

Parent Company

Direction Générale des Télécommunications

Category

Mobile Service Provider

Sector

Telecommunication

Tagline/ Slogan

Today Changes with Orange

USP

Service for everyone, everywhere

STP

Segment

Fixed line telephone, broadband access, mobile phone telephony

and IPTV

Target Group

Personal (mobile telephony) and home (fixed-line, internet and services to operators) communications services users as well as Enterprise Users

Positioning

World Class network to guide the users through the digital world

SWOT Analysis

Strengths

1. Strong Innovative Community with over 180,000 employees
2. European Market Leader telecom player
3. Supply Chain Management Capabilities

4. Extremely high brand value and good advertising
5. Over 190 million customers worldwide
6. Subsidiaries include Orange, Everything Everywhere , France Telecom Marine

Weaknesses

1. Concentrated Revenue from France
2. Global penetration of brand awarenessis limited compared to a few brands
3.Higher Suicide rates amongst employees

Opportunities

1. Growth in Telecommunications Services
2. Demand in E-Health Sector
3. Strategic Growth Initiatives

Threats

1. Regulatory Environment
2. Intense Competition
3. Consolidation of Industry

Competition

Competitors

1. Bouyges Telecom
2. Société Française du Radiotéléphone
3. Vivendi

4.Free Mobile


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