KPN SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 2439
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SWOT Analysis of KPN with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

KPN

Parent Company

Koninklijke PTT Nederland

Category

Mobile Service Provider

Sector

Telecommunication

Tagline/ Slogan

KPN, sluit je aan (KPN Join)

USP

Market Leader in Mobile Network Operator in Netherlands

STP

Segment

Wire-line & wireless telephony, internet & TV, end-to-end telecommunications & ICT services

Target Group

Wholesale network services to third parties, IP-based infrastructure, end-to-end solutions in infrastructure and network related IT to customers and businesses

Positioning

Business network services and data transport throughout Western Europe.

SWOT Analysis

Strengths

1. Leading Market Presence in Netherlands, France, and Germany amongst other geographies
2. Strong Operational Performance in terms of telephony services
3. Subscriber base of over 6 million fixed line, 33 million mobile & 2 million internet customers
4. One of the leading telecom service providers in Eirope with over 30,000 workforce

Weaknesses

1. Tough competition from other European and global operators means little market share growth
2.Concentrated revenues from Netherlands, with other geographies contributing very less in terms of profits.

Opportunities

1.Strategic Acquisitions- opportunities across the globe
2.Growth in telecommunication services across geographies
3.Increasing demand for the more profitable 3G services

Threats

1.Competitive pressures from its more global competitors
2.Global Economic slowdown, especially in EURO region
3.Regulatory Issues across Europe

Competition

Competitors

1.Vodafone
2.Deutsche Telecom
3.France Telecom(Mobistar)



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