Posted in Telecom Service Providers, Total Reads: 20479
SWOT Analysis of Vodafone with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Mobile service provider
Connect with Zoozoo commercial done by Ogilvy
Upper class and above; Lifestyle
Corporates; student campus plans
Inviting, cheerful and humorous
1.One of the most popular cellular service provider in India 2.One of the largest Telecom operator in the world 3.Only Indian operator, with VSNL, that has an international submarine cable 4.High brand visibility 5.Strong advertising with ZooZoo concept 6.Tieup with international sports like FormulaOne
1.Price competition from BSNL and MTNL 2.Untapped Rural Market
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