Vodafone SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 18526
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SWOT Analysis of Vodafone with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Vodafone

Parent Company

Vodafone

Category

Mobile service provider

Sector

Telecommunication

Tagline/ Slogans

Everybody’s Welcome

USP

Connect with Zoozoo commercial done by Ogilvy

STP

Segment

Upper class and above; Lifestyle

Target Group

Corporates; student campus plans

Positioning

Inviting, cheerful and humorous

SWOT Analysis

Strengths

1.One of the most popular cellular service provider in India
2.One of the largest Telecom operator in the world
3.Only Indian operator, with VSNL, that has an international submarine cable
4.High brand visibility
5.Strong advertising with ZooZoo concept
6.Tieup with international sports like FormulaOne

Weaknesses

1.Price competition from BSNL and MTNL
2.Untapped Rural Market

Opportunities

1.Fast expanding cellular market
2.Latest and low cost technology 3.Untapped rural market

Threats

1.New entrant's low price offering
2. Saturation point in Basic telephony service
3.Mobile Number Portability

Competition

Competitors

1.Airtel
2.Idea
3.Reliance
4.Tata Docomo
5.Aircel
6.MTNL
7.BSNL
8.Uninor
9.Tata Indicom
10.Virgin



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