Reliance Jio SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 2176
Advertisements

SWOT Analysis of Reliance Jio with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Reliance Jio

Parent Company

Reliance Industries Limited

Category

Mobile service provider

Sector

Telecommunication

Tagline/ Slogan

Jio digital life

USP

Affordable 4G LTE mobile network with innovative technology

STP

Segment

People with smartphones looking for high speed internet and good mobile services

Target Group

Urban & tier2 middle and upper class segment

Positioning

Reliance Jio is helping transform Indian into a digital and tech-savvy nation by giving affordable mobile service and data

SWOT Analysis

Strengths

1. Strong backing of parent company ie Reliance Industries backed up Mukesh Ambani

2. Excellent advertising and marketing of Jio helped the brand have a strong launch

3. Jio has brand ambassadors like Shahrukh Khan, Amitabh Bachchan which has helped reach out to masses

4. Innovative technology i.e. 4G LTE services along with VoLTE

5. Has a strong pan India presence with its operations in more than 22 cirles

6. Jio apps are a unique feature offering movies, games, shopping, messenger, chat, news etc under one roof

7. LYF smartphones at affordable costs would also boost the brand Reliance Jio

Weaknesses

1. The ad campaign of Reliance Jio showing the PM was controversial

2. Late entrant in the India market, i.e. it would be challenging to increase market share significantly

Opportunities

1. The company can offer telecom, call, data services at competitive prices

2. Reliance Jio can promote exclusive services like apps to attract consumers

3. Focus on customer service and MNP can help the brand overcome competition

Threats

1. Once free services are over, people would not want to continue using Jio

2. Existing competitors have a strong presence, and a loyal customer base, which would be difficult to address to.

Competition

Competitors

1. Airtel

2. Idea

3. Vodafone


Search & Explore : BrandGuide

Browse marketing analysis of more brands and companies similar to Reliance Jio. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.


Advertisements

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: